Marketing Online: It’s All About Content and Community

market social
Wow, things have really changed.  Google Panda, Penguin, and Peanut Butter.  Okay, I don’t know what comes after the “Penguin” update but things are certainly going to change.  As I think about marketing online and what will differentiate those who find success (versus those who don’t), I can’t help but think about key characteristics that drive online success.
The two factors that I believe have the greatest influence on online marketing success – today and well into the future – are content and community.  Sites that produce valuable, original content, are those who will succeed.  Sprinkle in the concept of “community” and you’re sure to win.
The sites and online businesses that are creating value today have something with community.  Whether the site is a community itself like Facebook, Twitter, LinkedIn, Pinterest, or supports a community in some way, social sharing/community is the future of the Internet.  Heck, it’s more than the future, its the key driver of online businesses.
To enhance the effectiveness of your website, blog, or even “app”, consider how content and community are playing role.  Are you attracting like minded people to your site?  Are you using engaging, unique content to draw them in?  Are you fostering a dialog that keeps people coming back time and again?  

Before you spend another dollar on content, advertising, or even your next marketing campaign, think about the value of content and community and how it applies to your business!

Internet Marketing.. Managing It All

Effective Marketing

The problem with marketing is that there’s always more to do. The reality is that marketing can be an overwhelming process and become more complex as time goes on. Launching campaigns, tracking results, revising and testing landing pages is never-ending.  So how can you manage it all?

2013 Marketing – What Will Change

As I was contemplating my last post for this year, I couldn’t help but start to think about 2013, a brand new year and many new marketing advances which are sure to come

Hiring Web Design New York Company to Design Infographics

Hiring a web design New York company for your infographic project can be a daunting task since there are so many design firms around the web. To hire the right designer, there are a few factors you need to consider. The following are 4 important factors to consider when hiring an infographic designer.

Find an Infographic Designer that is Easy to Communicate

Creating infographics involve presenting complex data in a simplified and visually compelling way. The web designer you choose should be someone whom you can communicate with easily. This ensures that the web designer can follow all your requirements and create an infographic that is exactly what you want in mind.

Check the Portfolio

It is important to find a web designer who have experiences in creating infographics before. You can ask the web designer to show you the portfolio of infographics. You can take a look at the infographics he designed and determine whether his designing style suits your needs. Designing infographics doesn’t have to be his main field but there must be at least a link to the portfolio at the web design site.


You must find an infographic designer that can accommodate your budget. Hiring an individual freelancer is cheaper than hiring a web design agency. The cost of hiring an individual freelancer is about a few hundred dollars. On the other hand, it costs at least one thousand dollar or more to hire a Web Design New York agency. The advantage of hiring an agency is that they will cover the entire process of the infographic design such as project management and promotion. If you hire an individual freelancer, you will have to do the work yourself.


You can ask your friends to give some recommendations on good infographic designers. You can also search for infographic designers on books, magazine and social networks site. When on Twitter, you can search for the keyword “infographic designer” or tweet your followers to find a web design firm that specialized in infographic. Another way to look for a reputable infographic designer is to perform a Google Image search. When you see a particular design you like, you should look for the designer logo at the bottom so that you know which agency designed it.


In conclusion, you must also factor in the ongoing relationship with the designer before putting down your signature on the contract. The developer you choose should be willing to make any changes without any additional fee.

Water Ionizer Price Considerations

This water ionizer comparisons chart and page has been compiled from years of research and dedication to finding and comparing the top water ionizers. The water ionizer comparisons chart, below, contains accurate information about dozens of features of the most popular brands of water ionizers.

I purchased my first water ionizer 2 decades ago, and it was so life-changing that after retiring from teaching in 2007 I decided to sell water ionizers and educate the public about them. Accurate information about different water ionizer machines was difficult to find back then, and this is still true today.

Honest water ionizer comparisons are difficult to find. Many sites may boast water ionizer machine reviews, but on closer inspection, they are clearly biased and contain inaccuracies. Some sites look very objective, but are secretly owned. My water ionizer reviews pages exposes many of them and shows you how to spot them for yourself. Alkaine water ionizers reviews are no different than any other product reviews. You do have to learn how to watch out for sales tricks in anything you buy, and my review pages does a great job of exposing them.

My effort is to provide you with water ionizer information and answers to every imaginable question about alkaline water machines in a compact, easy-to-use format so that you can find the information you need readily and in one location. I keep track of water ionizers compared in every way, right on down to specific details, such as flow-rate and quality of filtration. My hope is that this will help you with the decision to find a water ionizer machine that is right for you – even if it isn’t one that I sell. No one should be denied the tremendous benefits of alkaline water simply because they couldn’t find the information they needed to make an informed decision.

How is this Water Ionizer Comparison Chart different than the reviews on other water ionizer sites?

You can count on the details of my water ionizer comparisons as well as my reviews to be accurate, with no hype or deception. I encourage you to read this entire water ionizer comparisons page, rather than just skim it. The 5 minutes it takes you to do that may save you hours of time later. And keep in mind it took me years to compile.

In this modern age, over 80% of consumers research a product online before making a purchase. Some unscrupulous vendors of water ionizer machines have taken advantage of this fact by posting fake reviews that have either been written by themselves or by others who have been paid to write favorable reviews. Some have even gone so far as to issue themselves made-up awards and certifications. While I have no issue with someone posting their opinions about the products they sell, I feel the practice of doing so under a false name or hiding one’s identity can be misleading and is disingenuous.

Some other sites focus on certain physical features of their water ionizers, such as the number of electrode plates each contain. Focusing on physical aspects is another way of misleading customers. The “bigger is better” theory has been dis-proven with respect to electronics many years ago. I’ve seen it for myself, many times, that this theory just doesn’t prove itself when testing and comparing water ionizers. Bigger and more does not equate to being better when it comes to water alkalizers. While it is true that frequently, those water ionizers with more plates do process the water faster, this doesn’t necessarily make for a better product. My testing demonstrates this.

I believe that real, hands-on testing and analysis of the various features of each water ionizer is vital. I’ve taken the time to perform the testing myself, and am not afraid to publish the results, even if it means that the machines I sell don’t come out on top for a particular test.

There are several top water ionizers that have only 5 plates. How is this possible? It is an engineering feat that water alkalizers perform their functions. They split the water, ionize it, transform it, all as quickly as you can hold your glass under the water ionizer’s spout. The engineers who design the plates also design the water cell [the structure that holds the plates, controls the flow, cleans the plates, distributes the electricity, etc.] Each of these components, working together, make or break the ability of a water alkalizer to alkalize and ionize the water.

All of these components must be tested to determine which water ionizer comes out on top. In many cases, I’ve found that certain five-plate water ionizers get better results than a 7, 9 or even 11-plate one. I have found this through years of comparison testing of the whole design, including the water cell, filtration, internal cleaning, and flow-rate. The water ionizers on the above chart [except where noted], and certainly all that we sell, have gotten good results and will do a good job ionizing your water for you.

At Alkaline Water Plus,we give you the straight facts about the best and/or most popular alkaline water machines [water ionizers]. We sell a wide range of hand-picked exceptional alkaline water machines. We’ve compared the most popular and the best water ionizers in every conceivable way on this comprehensive water ionizer comparison page and also on our alkaline water ionizer reviews page. Alkaline Water Plus has taken the time to effectively and completely compare alkaline water machines and report the information we’ve discovered about the following water ionizers: Jupiter Melody, Athena, Delphi, and Venus water ionizers; Vesta GL water ionizer: Tyent 7070 Turbo, 9090 Turbo Extreme, and UCE 9000 water ionizers; Nexus water ionizers [The Nexus X-Blue, U-Blue and Smart], Chanson Miracle, Miracle Max and VS70 water ionizers, the KYK Generation II, the Real Spirit Aqua Ionizer Deluxe, the Bawell Fountain, and the Lifeionizer M7 and the Enagic Kangen Water Ionizer.

Choosing the Best Information Technology Courses in India

Information Technology industry keeps gaining its popularity that attracts millions of people to enter and join the field. As a result, there are a lot of educational institutions that offer information technology courses to educate people who wish to pursue future career in IT sector. However, many of the courses do not provide the students or course takers quality education that is expected to enable the individuals to be skillful in IT sector. Therefore, if you think that you are interested in pursuing IT education, it is very essential to keep in mind that you only choose the right courses to join. Well, for you in India, we have the recommended source that you can trust to hunt for the best IT courses in the country.

Indian IT Courses is the website where you can find the information about the best IT courses in the country along with the information about the prices and the quality of the education of each. The great news is that you can also read the review of each recommended course so that you will have the chance to compare one another in order to choose the best according to your needs. Of course, you can also find other details regarding the IT courses that you can take such as web development, internet marketing, and software programming. All are presented comprehensively so that you will get what you really want to know about IT courses in India.

Well, it is your turn now to check out the website by yourself. Please click the link given above in order to get redirected to our recommended site. Just take your time to read the information presented on the page. When you think that you have found one course to join, just go to get registered. Thank you for reading visiting us and good luck.

How Do Web Designing And Web Development Work Hand In Hand?

It is an actuality that web designing and web advancement has turned out to be extremely imperative nowadays. Numerous individuals are searching for organizations with these gifts, and numerous experts are searching for customers who oblige help in this area. Obviously web designing is an incomprehensible field, and there are numerous variables connected with it. However the fundamental thing is the capacity to make a website that is usable and gorgeous. This is the place quality matters a considerable measure, and in the region of Markham, there are numerous quality web engineers and designers.

Designing is the key component in every web webpage advancement program

A designer is a visionary, and he or she can verify that your website looks great, as well as fits and mixes in well with the encompassing. On the off chance that you ever contract an organization with an expert capacity to web design Markham based, then you will comprehend that the diligent work they put in. They will first verify that your website is up to the imprint in the design element, and afterward will continue to put in better ergonomics and availability, with the right hues and designs. A web designer and a web improvement organization can work in pair to verify your website is engaging and solid from the backend.

Shouldn’t something be said about punching the design into a web improvement process?

It is vital that a designer must work in pair with the web engineer. This will make collaboration between the two, and it will verify that the designing work is done effectively. For instance if take a shot at photograph shop is done, then a designer can likewise utilize CSS to verify it mixes in well. Obviously, web advancement will likewise see out other work as well. For instance you can enlist a substance execution and SEO Markham based organization.

What are the rates and the deliverables that one needs to concentrate on?

Truly that relies on upon the work you give them. Quality relies on upon the value you are willing to pay. This is particularly legitimate as far as designing. Case in point any web design Markham based organization will charge according to your necessity. You can likewise be in the need of explainer features or particular logo or visual depiction, subsequently your rates may shift appropriately. This is much the same as a web improvement organization offering SEO Markham based answer for their customer, according to the substance.

The Secret of Successful Websites

Hаνе уου еνеr visited a website thаt instantly hooked уου аnd wonder ‘Hοw dіd thеу dο thаt?’ Websites аrе lіkе аn art form. Between thе necessity οf optimizing content fοr search engines, сrеаtіng аn eye-catching bυt soothing design, аnd providing јυѕt thе rіght amount οf information thеrе іѕ a lot thаt goes іntο сrеаtіng thе perfect website. Sο hοw dο уου dο іt?

Here аrе a few οf thе secret components behind еνеrу successful website.
1. Thе messaging аnd design іѕ instantly compelling – Studies ѕhοw thаt visitors οnlу take 8 seconds tο form аn opinion аbουt уουr company frοm уουr website. Wіth compelling messaging аnd design, уου саn hit thеm wіth whаt уου want rіght away, аnd keep thеm reading.
2. Navigation іѕ intuitive – Yου want readers tο read whаt уου hаνе tο ѕау, ѕο уου ѕhουld mаkе іt easy fοr thеm tο dο ѕο. Keep navigation сlеаn аnd easy tο follow ѕο thе visitor саn easily find thе information thеу аrе looking fοr.
3. Uѕе analytics tο уουr advantage – Successful websites аrе thе ones whο hаνе tested messages, layouts, аnd color schemes. Uѕе analytics tο find out whеrе уουr customers аrе leaving уουr site аnd whеrе thеу аrе engaging thе mοѕt. Mаkе small changes, аnd test again. Keep testing tο keep уουr site current аnd аѕ optimized fοr usability аѕ possible.
4. Pυt videos οn уουr site– Nοt οnlу dοеѕ іt hеlр уουr search engine rankings tο hаνе videos οn уουr website, bυt іt аlѕο gives уουr visitors more dynamic content tο interact wіth. Videos саn bе used іn a variety οf ways frοm product demos tο tidbits οf advice οn whаt уουr industry provides.
5. Crеаtе engagement – If a customer lіkеѕ whаt уου hаνе tο offer, thеу wіll want tο hear more frοm уουr company. Crеаtе a рlасе fοr thеm tο follow уου οn social media, οr sign up fοr a newsletter ѕο уου саn continue tο keep thеm engaged.
Websites dο nοt hаνе tο bе overwhelming. Mаkе іt easy аnd engaging аnd уουr readers wіll reward уου wіth more traffic аnd referrals.